A modern home at dusk with keys and a for-sale sign, woven with glowing circuit lines
BrandLab Creative
A BrandLab Creative Training Program

Your clients speak four languages.
Most people sell in one.

B.A.N.K. shows you which of the four personality codes your client buys in, so every pitch, appointment, and conversation lands in the language they actually hear.

Stop selling the way you like to buy. Start selling the way they need to hear it.

Crack My Code Meet the Codes
I sell as a...
The Problem

Great offers still lose the wrong listener

Every lost sale was a code you did not crack. Guessing is expensive.

Meet the Codes

Four codes. Ninety seconds to spot them.

Every buyer leads with one of four personality codes. Tap a character and watch the same pitch change its language.

One pitch, decoded by
Blueprint

Tap each character above. Same seller, same offer, four different conversations. Switch your audience at the top to see it in your world.

Try it with your pitch

Paste what you say to prospects, pick a code, and watch it translate.

Free Preview

Which code are you?

Eight questions. Answer honestly, not aspirationally. Your code is how you actually decide, not how you wish you did.

Your character is ready

Tell us where to send your result and your code-specific selling tips.

By submitting, you agree to receive emails about the BANK trainings. Unsubscribe anytime.

Your BANK code character
Your lead code

This is a preview based on 8 questions. The official BANK assessment decodes your complete code stack, in order, in about 90 seconds, and the full report is free through this page, a $99 value.

Take the Official Assessment Free
The Programs

Pick your entry point. Climb from there.

The assessment shows you the code. The training makes it a reflex. The certification makes it a business.

Start
$25 to $97

Find your code and start spotting everyone else's.

  • BANK Cards$25
  • Official AssessmentFree
  • Workbook$49
  • AI Prompt Pack$97
Take the Assessment
Most Popular
Train
$197 to $1,497

Turn the codes into a selling reflex with live training and accountability.

  • Live Webinar$197
  • Half-Day Workshop$497
  • Full-Day Workshop$997+
  • Group Coaching$497+/mo
Join a Training
Lead
$2,500 and up

Teach the codes inside your team, your company, or your client organizations.

  • Certification Track$2,500+
  • 1:1 Coaching$2,500+/mo
  • Corporate Workshops$5,000+
  • Keynotes and EventsInquire
Apply to Certify

The Vault Membership

Monthly live training, the full prompt library, and a community of sellers who speak all four languages.

$99/month
Join the Vault
Your Trainer

Learn it from someone who runs on it

Dionne Malush is the founder of BrandLab Creative, a BANK Certified Trainer, and the owner of a 200-agent brokerage. She uses the codes daily in recruiting, sales, and negotiation, and she teaches what she practices, not what she read.

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Founder of BrandLab Creative, the training studio behind this program

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BANK Methodology Certified Trainer

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Owner of Realty ONE Group Gold Standard, 200+ agents strong

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Founder of the Mindset Millionaires community and host of the Shine on Success podcast

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Nearly 40 years of design and messaging behind every training

"I watched people with great skills lose to people with average skills and better translation. The codes are the difference. Once you see them, you cannot unsee them."

Dionne Malush, BANK Certified Trainer
The Plan

Three steps from guessing to fluent

STEP 01

Take the assessment

Discover your own code in about 90 seconds. You cannot decode a buyer until you know your own default language.

STEP 02

Train the reflex

Live workshops and coaching built on real conversations: pitches, consults, objections, and follow-up, translated by code.

STEP 03

Certify and lead

Bring the codes to your team, your brokerage, or your clients, and get paid to teach the skill that changed your numbers.

Questions

Asked before every yes

What exactly is B.A.N.K.?
A personality-based sales methodology created by Cheri Tree, founder of Codebreaker Technologies and author of Why They Buy. It is built on four buying codes: Blueprint, Action, Nurture, and Knowledge. Instead of profiling who someone is, it identifies how they decide to buy, so you can present your offer in the language that matches their values.
I'm not a realtor. Is this for me?
Yes. The codes apply anywhere a human decides to buy: services, products, consulting, retail, even recruiting and hiring. The trainings include tracks for realtors, entrepreneurs, and small business owners, with examples from each world.
How is this different from DISC or Myers-Briggs?
Those tools describe personality in general. B.A.N.K. is built specifically for buying behavior, and it works in reverse: instead of testing yourself, you learn to spot the other person's code in about 90 seconds and adapt your pitch on the spot. It is a sales tool first, a personality tool second.
What does the assessment include?
The official BANKCODE assessment decodes your complete code stack in order and generates a full personality report, a $99 value that is free through this page. It covers your values, strengths, communication style, and how your code helps and hurts you in sales conversations. It is the foundation every training builds on.
What does certification involve?
Certification is by application. On a short call we walk through the levels, requirements, timeline, and investment, and make sure the track fits how you plan to use it, whether that is inside your own team or as a paid trainer.
Do I need to be good at sales already?
No. If you are new, the codes give you a structure so you are never winging it. If you are experienced, they explain the deals you lost that never made sense, and how to stop losing them.

The code is already in the room. Learn to read it.

Take the free 90-second assessment, find your code, and start turning "let me think about it" into "where do I sign."

Crack Your Code Free
Which code are you? Take the Quiz